We are a graphic design faction compelled by an insufferable interest in art and culture. We believe in design’s ability to elevate and even immortalise what it supports, and that it should support the right things. Our approach is never merely pharmaceutical, and our works hardly just novel.

We love transforming briefs into stimulating concepts and expressive graphic design that meets the needs and goals of our clients, responding to the demands of the ever-changing market of today.

Our approach

While each project that we take on differs from each other, the studio’s overall creative process and guiding philosophy is similar. We strive to approach each project with an inquisitive and curious mind.

The development of a strong concept through in-depth research which gives us an intimate understanding of the subject matter forms the core of our design process for every project. This is so that the visual outcomes develop appropriately and sensitively out of the careful consideration of each project’s unique needs and objectives, as well as the clients’ needs and constraints. For us, it is never about the wow-factor but what is appropriate, necessary and feasible.

Our core beliefs

Research is an integral part of our design process. For every project, we actively engage ourselves with the subject matter in order to consider all the possibilities from multiple points-of-view. We firmly believe that this would allow us to develop well-considered and sensitive solutions that emerge from the content.

Culture as capital

As a team, we deeply appreciate the value of culture in a society. Through shared stories and values, culture provides a community with a sense of identity and is the deep, emotional connection that binds people together.

Most importantly, we see how culture―through the medium of design―may be used as capital for businesses and organisations to connect and resonate with their audiences on a deeper level.

Concept, aesthetics
and function

In our opinion, a successful piece of design is the convergence of concept, aesthetics and function. Design is not a practice that exists in and for itself; it is an intellectual, creative and purposeful one that is carried out with sensitivity and intention. This is why we never develop the aesthetics for every project out of a void. Instead, we allow the subject matter to inform and guide us in the art direction.

With concept, aesthetics and function as its key ingredients, a piece of design will not only be able to communicate and appeal. It will also emotionally engage and intellectually stimulate the audience.

What we do
Creative and strategy

Discovery and research
Creative direction
Art direction
Brand strategy and architecture
Brand positioning and messaging

Graphic Design

Publication design
Visual identity and re-branding
Promotional graphic design
Event graphic design
Packaging design
Social media graphics

Web development

Website design and development
WordPress content management systems
Information architecture

Creative content

Content curation and development
Copywriting and copy-editing
Digital illustration

Our clients
Artswok Collaborative Asia Art Activism Asian Civilisations Museum Asian Film Archive British Council Candid Creation Publishing Esplanade - Theatres by the Bay Indian Heritage Centre, Singapore ISEAS-Yusof Ishak Institute KAO Singapore Manulife Singapore Ministry of Environment and
Water Resources, Singapore
Nanyang Academy of Fine Arts Nanyang Technological University National Arts Council, Singapore National Library Board, Singapore National University of Singapore 南华潮剧社 Nam Hwa Opera Ng Teng Fong General Hospital Nikon Singapore 九年剧场 Nine Years Theatre NUS Centre for the Arts NUS Enterprise NUS Museum NUS Saw Swee Hock
School of Public Health
Nylon Coffee Roasters Procter & Gamble Philippines Procter & Gamble Singapore Reaching Out Vietnam Seoul Garden Group Singapore Art Museum Singlitstation Telenor T.H.E Dance Company The Necessary Stage The Opera People The Storytelling Centre Ltd The Substation 实践剧场 The Theatre Practice TSAO Foundation World Policy Institute
Awards and accolades
Singapore Book Awards 2019, Finalist, Best Illustrated Non-Fiction Title, 50 Shades of Love publication design Singapore Book Awards 2019, Finalist, Best Book Cover Design, Framing Asian Studies: Geopolitics and Institutions book cover Asia-Pacific Design No. 14, Featured, M1 Singapore Fringe Festival 2018 identity and promotional design AIGA 50 books | 50 Covers 2017, Nominated, Singapore Indian Heritage book cover design Asia-Pacific Design No. 13, Featured, Abuse Suxxx and Other Plays publication design Asia-Pacific Design No. 13, Featued, être, issues n°. 1-4 German Design Award 2018, Special Mention for M1 Singapore Fringe Festival 2016 identity and promotional materials German Design Award 2018, Brand identity category winner for SeptFest 2015 identity and publicity materials DFA Design For Asia Award 2017, Merit Award for être, issues n°. 1-4’ AIGA 50 books | 50 Covers 2016, Nominated, Living Next to the Giant book cover design AIGA 50 books | 50 Covers 2016, Nominated, Abuse Suxxx and Other Plays publication design Golden Bee Global Biennale of Design 2016, M1 Singapore Fringe Festival 2016 promotional posters Golden Bee Global Biennale of Design 2016, ArText Mentorship Programme poster design K-Design Award 2016, Communication category winner for M1 Singapore Fringe Festival 2016 identity and promotional materials K-Design Award 2016, Communication category winner for SeptFest 2015 identity and publicity materials K-Design Award 2015, Communication category winner for The Substation Seoul Art Space Mullae Project poster and brochure