Any Anything Also Can identity and promotional materials
Sing Lit Station
In collaboration with Fellow Design
Bryan Angelo Lim
Bryan Angelo Lim
Knuckles and Notch
Any Anything Also Can is a broadside exhibition of multi-lingual poetry, organised by Sing Lit Station and curated by Tse Hao Guang, for The Art House‘s Textures 2019 programme. The exhibition, which was on from 1–17 March 2019, featured eight poems—each uniquely reflecting the multi-cultural linguistic texture of Singapore—creatively re-interpreted as broadsides.
Qu’est-ce Que C’est Design was invited to interpret four poems: An Anthology on Horse Racing (1893) by N V Rengasamy Dasan, Wittily Translating Malay by Hokkien Dialect (1932) by Khoo Seok Wan, Language (2016) by Pooja Nansi and My Kristang Awakening (2017) by Martha Fernandez while the four other poems were interpreted by Fellow Design.
The shared language, heritage and culture in Singapore is an eclectic amalgamation of aspects of each other’s ethnic groups, shared, borrowed, exchanged and integrated over time. An initiative like Any Anything Also Can celebrates this very “shared-ness” unique to Singapore’s culture.
The visual identity that we have developed for the exhibition seek to embody the uniqueness of Singapore’s cultural and linguistic identity. Each poster is folded so that the colour from the other side comes to the fore to interact with other colours. As the posters are each folded differently, the resulting combination of colours and unique shape give the identity a distinctive look.
To compliment with that, the exhibition logotype is also designed with an interesting detail—a twist along the bars or stems—for some of the letters. The composition of the words within the logotype works in a modular fashion. This allows its placement to work dynamically with the different negative shapes created by folding the posters.
Fellow Design adapted the visual identity for the exhibition graphics. The identity is also applied on takeaway posters, risograph printed by Knuckles and Notch.