2018

Asia Art Activism logo design

qu’est-ce que c’est design, singapore graphic design, graphic design studio, asia art activism, aaa, art direction, visual identity, logo design, southeast asian art, sea art, southeast asia, singapore art, malaysian art, vietnam art, cambodian art, annie jael kwan
qu’est-ce que c’est design, singapore graphic design, graphic design studio, asia art activism, aaa, art direction, visual identity, logo design, southeast asian art, sea art, southeast asia, singapore art, malaysian art, vietnam art, cambodian art, annie jael kwan
qu’est-ce que c’est design, singapore graphic design, graphic design studio, asia art activism, aaa, art direction, visual identity, logo design, southeast asian art, sea art, southeast asia, singapore art, malaysian art, vietnam art, cambodian art, annie jael kwan

Client
Asia Art Activism

Creative Director
Bryan Angelo Lim

Art Director
Bryan Angelo Lim

Graphic Designer
Russell Pun
Victoria Lee

Documentation photography
Deborah Neo
Lau Li Qin

Asia Art Activism is a UK-based collective of artists, curators and academics whose interests and investigations are at the intersection of ‘Asia’, ‘art’ and ‘activism’.

The triangle shape was inherited from their earlier iteration of the logo design. To them, the triangle—with its inherent multiple points and its ability to be flexibly applied in various orientations—represent multiplicity of meanings and connections across geographies and areas of knowledge.

The new design makes use of the three letter ‘A’s derived from the group’s name to form a bold and distinct equilateral triangle. When placed in this format, each letter ‘A’ is given adequate prominence in order to suitably represent each of them as a standalone concept. Yet, it also allows the concepts to interact with each other, continuously and infinitely, just as the members of Asia Art Activism would engage with these concepts alongside each of their own specialisations in their work.