‘let’s make history’ campaign design
2015 is a very important milestone in Singapore—it is the year we celebrate the 50th year of our independence and also the year we will host the 28th edition of the Southeast Asian Games (or more affectionately known as, SEA Games). With everything at stake for 2015 SEA Games, the Singapore Dragon Boat Association is pulling all the stops by gathering the top athletes from the many dragonboat interest groups by launching a campaign. It also hopes to raise awareness of the sport as well as to showcase the profiles of those who have been dedicating themselves to the sport.
We helped conceptualise the campaign that involved designing a promotional banner, informational booklet, website, as well as art directing the photoshoot for the images used in the campaign.