m1 singapore fringe festival 2016 identity and promotional materials
The M1 Singapore Fringe Festival, organised by The Necessary Stage is an annual art festival that brings together theatre, dance, music and visual arts. Over the years, it has brought the cutting edge and socially-engaged contemporary works presented by local and international artists to Singapore.
Exploring the theme of Art and the Animal, the 12th edition of the M1 Singapore Fringe Festival seeks to investigate and reflect our relationship with animals, and how their presence and absence have shaped and will continue affect our existence and how we see ourselves as humans.
The creative concept behind the identity is the big question of “What makes us human?”. It stems from Man’s innate fear/fascination of crossing the divide between humans and animal. Would crossing the divide entail the losing of our humanity and becoming savage, or does it simply mean that we are returning to nature?
In the key visual, the animal is humanised and the human is de-humanised through cropping to carry the message across. Using acid colour animal textures, the identity plays on the idea of animal hybridisation, genetic manipulation, myth, fantastic poeisis and linguistic experimentation as reflected in the use of taxidermy in contemporary art. Abstracted and modified with artificial and acid colours, the textures are placed in contrast with the text to speak of the imposition of Man on nature.