m1 singapore fringe festival 2017 identity and promotional materials
The M1 Singapore Fringe Festival, organised by The Necessary Stage is an annual art festival that brings together theatre, dance, music and visual arts. Like the earlier editions, the 13th edition of the Festival continued to bring to the Singapore shores cutting edge and socially-engaged contemporary works presented by local and international artists.
The theme of Art and Skin was a particularly touchy one for a segment of Singapore audiences as it explored how artists made use of their skin (and bodies) as medium for their message. Shows in the initial line-up had to be cancelled because of censorship issues. Nevertheless, the shows that made it to the final cut, which included a burlesque performance and an interactive public art on the public transport, probed questions and invited audience to consider the myriad of uncomfortable answers through art, positive engagement and dialogue.
Inspired by 16th century painter Théodore Géricault‘s ‘Portraits of the Insane’ series of paintings, the concept that we developed for the identity is based on the Freudian idea that “the Ego is ultimately derived from bodily sensations, chiefly from those springing from the surface of the body”. The skin that covers our body becomes the canvas for our mental projections.
Through the layering of visual textures of the skin in the art direction, we wanted to evoke a sense of sensuality and an almost physical response. The idea of a “bodily ego” that reflects the internal condition and thought is expressed through synaesthesia, where different colours reflect various states of mind. The logotype design is made up of lines that cuts through spaces from the exterior to the interior, and vice versa.