2018

Nam Hwa Opera 55th Anniversary publication

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Client
南华潮剧社 Nam Hwa Opera

Creative Director
Bryan Angelo Lim

Art Director
Bryan Angelo Lim
Russell Pun

Graphic Designers
Lau Liqin
Russell Pun

Printer
Xpress Print

Documentation Photography
Deborah Neo
Lau Liqin

In celebration of Nam Hwa Opera‘s 55th anniversary, a commemorative publication that would accompany the anniversary dinner event was commissioned.

The concept of the publication is rooted deeply in the common Teochew saying “潮州人,家己人”—loosely translated to “Teochew people, our own people”—which makes reference to the strong bonds within the Teochew community. The important value that cherished and held in high esteem as it is believed that the sense of affinity creates a natural bond amongst the Teochews—both in the ancestral homeland and amongst the dispora—which has enabled the community to collectively progress forward. Nam Hwa Opera, a Teochew opera group founded with humble beginnings 55 years ago but now a well-established and well-respected traditional arts group in Singapore and regionally, is a testament of the value in action.

The saying “逆⽔行舟 不進則退”, which is a poetic expression that encourages one to sail against the flow in order to progress or to move forward, then, served as a visual metaphor for the design of the publication. Gentle, flowy graphic lines become like the river on which Nam Hwa Opera is on a journey on. Like how it has been over the past 55 years, they would have each other on the journey, come what may. The lines also embody the desire for Nam Hwa Opera to pass on the tradition of the art form to the younger generation.

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qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design
qu’est-ce que c’est design, singapore graphic design, graphic design studio, nam hwa opera, 南华潮剧社, art direction, teochew opera, 潮剧, chao zhou opera, chinese opera, singapore heritage, chinese heritage, teochew heritage, 潮州文化, chinese typography, 55th anniversary, anniversary publication, publication design