2016

NTU Entrepreneurship and Innovation Festival 2016

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Client
Nanyang Technopreneurship Centre, Nanyang Technological University

Creative and Art Director
Bryan Angelo Lim

Graphic Designer
Lim Jia Qing

Illustrator
Lim Jia Qing

Printers
SC International
Focal Print

Documentation photography
Studio W Photography

The annual Nanyang Technological University (NTU) Entreprenuership and Innovation Festival is organised by the Nanyang Technopreneurship Centre (NTC) to foster the spirit of entrepreneurialism in the NTU community.

The ability to find or create a new path even when all doors seem to be closed is an important attribute to have as an entrepreneur. Challenges and problems may present themselves as possibilities if one simply look at the situation in a different perspective. Inspired by M. C. Escher‘s drawings, we developed three illustrated key visuals that play with visual illusion and multiple perspectives to exemplify a world of endless opportunities for the 2016 event.

The sheared effect applied on the typography that gives the letters a sense of being on different planes also echoes this same idea. The use of bright green and pink colours against black background provides a refreshing burst of energy, just like how innovative ideas disrupt the bleak status quo and the mundane.

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qu’est-ce que c’est design, singapore graphic design, graphic design studio, nanyang technopreneur centre, ntu, nanyang technological university, entrepreneurship, innovation, eifest2016, entrepreneurship and innovation festival, event design, promotional design, perspectives, identity design
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