2017

Art Studio identity and promotional materials

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Client
九年剧场 Nine Years Theatre

Creative and Art Director
Bryan Angelo Lim

Photography Art Director
Bryan Angelo Lim

Graphic Designers
Bryan Angelo Lim
Lim Jia Qing

Key visual photographer
Studio W Photography

Opening for Singapore International Festival of Arts (SIFA) 2017 is Art Studio, a Mandarin theatre commission performed by Nine Years Theatre. Set against the backdrop of Singapore’s changing landscape from the 1960s to the new millennium, Art Studio speaks of the story of a young school drop-out, Ji Zong, who is coerced by his friend to become a model for life drawing by a group of artists. It is a moving rendition of the poetic beauty and sorrow of ordinary human relationships between the artists and him.

The performance is adapted and directed by Nelson Chia from the Chinese novel of the same name, written by 2003 Cultural Medallion winner and Singaporean novelist Yeng Pway Ngon. With Yeng winning the Singapore Literature Prize no fewer than three times—most recently in 2012 for Art Studio. His books have been translated into many languages, including Italian, with this performance being his first major translation onto stage.

The key visual features one actor repeated multiple times within a labyrinth of drawing paper, each one showing a different side of himself in a different action. The image visualises how the characters of the story, although seemingly just coming together to the drawing studio to learn and explore art, were really learning and exploring aspects of themselves, and of each other. To the characters, art is a metaphor to their lives, and they were navigating through the maze of possibilities.

To complete the minimalistic visual direction, the Chinese characters in the logo type were rather simply written using a charcoal stick used frequently during live drawing sessions within the Western drawing traditions.

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