2017

《咔嚓卡夫卡!》Cut Kafka! identity and promotional materials

qu’est-ce que c’est design, singapore graphic design, graphic design studio, cut kafka, nine years theatre, t.h.e. dance company, art direction, photography art direction, promotional graphics, visual identity
qu’est-ce que c’est design, singapore graphic design, graphic design studio, cut kafka, nine years theatre, t.h.e. dance company, art direction, photography art direction, promotional graphics, visual identity

Creative and Art Director
Bryan Angelo Lim

Photography Art Director
Lim Jia Qing

Graphic Designers
Lim Jia Qing
Victoria Lee
Shana Singh

Key visual photography
Studio W Photography

《咔嚓卡夫卡!》Cut Kafka!, was landmark cross-disciplinary performance in 2018 by T.H.E Dance Company and Nine Years Theatre, bringing together dance and theatre to paint the surrealistic world of literary icon, Franz Kafka. The creative vision for the promotional materials was collaborative realised by artistic directors of both companies, Kuik Swee Boon and Nelson Chia. The mix of complementary colours in the lighting in the photography create an otherworldly effect on the mass of bodies that seems to be forcibly put together and intertwined to form a giant figure.

Yet the expressions of the constituent figures individualise them—some serene and hopeful, others foreboding and fearful, but all eagerly anticipating—heightening the sense of alienation. To add to the overall quizzicality, the Chinese characters in the logo type design has been specially drawn to both unite and divide the key visual. The result is a fantastical, dream-like, kafkaesque world that is simultaneously enrapturing, bewildering and beguiling.

qu’est-ce que c’est design, singapore graphic design, graphic design studio, cut kafka, nine years theatre, t.h.e. dance company, art direction, photography art direction, promotional graphics, visual identity