2017

Obsessive Compulsive Desserts visual identity

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qu’est-ce que c’est design, singapore graphic design, graphic design studio, obsessive compulsive desserts, art direction, visual identity, logo design, desserts, pastries, geraldine
qu’est-ce que c’est design, singapore graphic design, graphic design studio, obsessive compulsive desserts, art direction, visual identity, logo design, desserts, pastries, geraldine

Client
Obsessive Compulsive Desserts

Creative and Art Director
Bryan Angelo Lim

Graphic Designers
Victoria Lee

As the name suggests, Obsessive Compulsive Desserts—or, more often referred to as OCD—is a play on the ‘Obsessive Compulsive Disorder’ and highlights founder and pâtissier Geraldine’s obsession with desserts, as well as how she works with an almost fanatical passion that personalises her desserts to her client’s needs.

In the logo design, we designed it to be an expression of this idea of customisation that is central to Geraldine’s business. Geometric shapes that are derived from the letters ‘O’, ‘C’ and ‘D’ would at times combine into a singular, recognisable shape but also separate and re-constitute into something abstract.

Rational or wild, the boundaries of Geraldine’s dessert are as far as where your imagination takes you. Colourful, pastel colours were used in the identity design be reminiscent of the visuality and sweet taste of the desserts. A special note card was also designed amongst a simple suite of collaterals to give a personal touch to the overall branding.

qu’est-ce que c’est design, singapore graphic design, graphic design studio, obsessive compulsive desserts, art direction, visual identity, logo design, desserts, pastries, geraldine
qu’est-ce que c’est design, singapore graphic design, graphic design studio, obsessive compulsive desserts, art direction, visual identity, logo design, desserts, pastries, geraldine
qu’est-ce que c’est design, singapore graphic design, graphic design studio, obsessive compulsive desserts, art direction, visual identity, logo design, desserts, pastries, geraldine