2018

Pesta Raya 2018

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Client
Esplanade – Theatres on the Bay

Creative Director and Art Director
Bryan Angelo Lim

Graphic Designer
Deborah Neo

Documentation photography
Deborah Neo
Lim Jia Qing
Lau Li Qin

Pesta Raya – Malay Festival of Arts is Esplanade‘s annual programme that puts the spotlight on the performing arts from the Malay Archipelago.

For the 2018 edition of the programme, we turned to the Islamic visual art as an inspiration, as many members of the Malay community in the region belong to the faith. The art direction adopted in the underlying scheme can found in the Islamic visual culture where a singular element may be structurally transformed and tessellated to form many more elements to create a complete whole, which are often in the form of intricate geometric patterns. These geometric pattern designs reflect the community’s pursuit for unity, harmony and diversity. Interpreting that, the graphic pattern—made of up the basic, geometric shapes of circle, triangle and square—was created as a metaphor for the traditional values and art forms that interact and evolve to form the solid foundation that allow for the contemporary interpretations, points-of-view and artistic expressions that were on show at Pesta Raya.

Going deeper into the micro level, each of these individual geometric shapes were further imbued with particular meanings: circle was used to represent unity, triangle the idea of balance and control, and square the relationship between the tangible and intangible. Collectively, the shapes may be infinitely overlapped and combined to create a plethora of patterns that not only represent the diversity within the Malay community but also at Pesta Raya.

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