2018

Seoul In A Sandwich identity

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Client
Seoul Garden Group

Creative Director
Bryan Angelo Lim

Art Directors
Bryan Angelo Lim
Lim Jia Qing

Graphic Designer
Lim Jia Qing

Illustration
Lim Jia Qing

Interior Design
in collaboration with
DeParadise

Photography Art Direction
Lim Jia Qing

Food photography
John Heng

Documentation photography
Deborah Neo
Lau Li Qin
Studio W Photography

Toast! To a celebration of life, to the first meal of the day—the one that precedes everything else. Toast is like a mandatory signal to the start of a new day; a comfort you seek no matter where you are in the world. Regardless the situation and what the rest of the day entails, that familiar toast is there to make your day better.

Seoul In A Sandwich is a takeaway sandwich concept by Seoul Garden Group that embodies the spirit of a Korean who has lived in Europe for many years and has brought his love for sandwiches back home to Asia. Bringing together his East Asian roots with the influences he received in the West, he recreates the very best of both worlds together, packed into the familiarity and convenience of the good ol’ sandwich.

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