Saw Swee Hock School of Public Health annual report 2016/17
NUS Saw Swee Hock School of Public Health
Creative and Art Director
Bryan Angelo Lim
Lim Jia Qing
NUS Saw Swee Hock School of Public Health, has more than 60 years of experience in research, training and practice in epidemiology and public health. It is Singapore’s first full-fledged national public health education institution and is a member of the National University health system. With the main aim to foster healthier communities in Singapore and the region, they aim to impact the lives of the people through broad public health programmes, educational programmes and translational cross-disciplinary research. The theme for the 2016/17 annual report was the changing the face of public health.
Knowing how digital technology has already and will continue to impact the state and nature of public health, the art direction we developed sought to communicate how small, minute changes culminate into an overall seismic transformation: the text and image elements were placed in an increasingly staggered fashion across the pages of the report while images were sized large, overlapping and even extending beyond the page boundaries. In addition, horizontal and vertical lines were used not only to help organise pieces of information, but also to connote how the changes are taking place through the passage of time.