M1 Singapore Fringe Festival 2018 identity and promotional materials

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Client
The Necessary Stage

Creative Director
Bryan Angelo Lim

Art Directors
Bryan Angelo Lim
Lau Li Qin

Graphic Designers
Deborah Neo
Victoria Lee
Lau Li Qin

Web Developer
Shirley Tan

Printer
Dominie Press

Featured
Asia-Pacific Design No. 14

The M1 Singapore Fringe Festival, organised by The Necessary Stage, is an annual art festival that brings together theatre, dance, music and visual arts. However, unlike earlier editions, the 14th edition of the Festival’s theme was centered around legendary local artist, Amanda Heng’s iconic performance work entitled Let’s Walk, first performed in 1999 in response the disadvantageous situations that working women found themselves in during the 1997 Asian Economic Crisis. As always, the Festival brought together local and international performances that are thought-provoking and challenges the Singapore audiences, as well as works that were related to feminism and the act of walking.

The concept saw in the Japanese art of suminagashi as a metaphor for the state of the issues that surround feminism—ink floating atop water that  obscures what truly lies underneath the surface. Yet, there is also increasing awareness of these issues which are represented by the negative spaces between the swirls of ink, pointing to rising consciousness that the issues that needs deeper and further discussion and debate.

To respond to the act of walking, one of the key action used in Amanda’s Let’s Walk, the letter ‘L’—which resemble legs and feet—were deliberately elongated to give a sense of movement and to communicate the action of walking.

singaporefringe.com

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