2019

Off Centre identity and promotional materials

haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma

Client
The Necessary Stage

Creative and Art Director
Bryan Angelo Lim

Graphic Designers
Bryan Angelo Lim
Fatih Rosli

Printer
Dominie Press

Documentation photography
Deborah Neo
Lau Liqin

Off Centre by The Necessary Stage is a monumental piece in Singapore theatre that takes on the uneasy topic of mental illness through the characters Saloma and Vinod. Although it was first staged in September 1993, the portrayal of the conditions of mental health and the social stigma that Vinod and Saloma is seen to encounter on the stage in 2019 makes it apparent that the issues that the play deals with has become evermore relevant in the increasingly competitive and cut-throat society that Singapore society has evolved to be.

The art direction for this 2019 staging deliberately draws reference from the now-iconic book cover of the play that used as a GCE ‘O’ and ‘N’ Level literature text in Singapore so that it would familiar to the student audiences. Using that similar icon-like illustration style, we have depicted the wider society as endless streams of similar-looking people walking to form a complex labyrinth. The isolation that Vinod and Saloma encounters is represented by the difference in colour and stance from the wider society. Lost in the maze of faceless people, the two characters appear to be navigating through the complexities of life, with the hope of finding a kindred spirit in one another.

The 2019 staging was performed from 7 to 17 February 2019 at the Victoria Theatre by Abdulattif Abdullah, Sakinah Dollah who reprised their role as Vinod and Saloma respectively. They are supported by Aidli Mosbit, Brendon Fernandez, Ellison Tan, Farez Najid, Joshua Lim, Najib Soiman, Nicholas Bloodworth, Sindhura Kalidas, Ariel Lim, Michael Ng, Jaclyn Magdalene Rajendran, Wan Ahmad and Rusydina.

haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma
haresh sharma, alvin tan, qu’est-ce que c’est design, singapore graphic design, graphic design studio, the necessary stage, singapore theatre, promotional design, identity design, off centre, mental health, gce o levels, literature, vinod, saloma