qu’est-ce que c’est design, singapore graphic design, graphic design studio, affinity property consultants, identity design, logo design, name card design, corporate stationery, corporate identity, apc, property management, facilities management

qu’est-ce que c’est design, singapore graphic design, graphic design studio, affinity property consultants, identity design, corporate identity, apc, property management, facilities management

qu’est-ce que c’est design, singapore graphic design, graphic design studio, affinity property consultants, identity design, corporate identity, apc, property management, facilities management

Affinity Property Consultants identity

Affinity Property Consultants

2014

Affinity Property Consultants is a full-service property and facility management company that specialises in providing a complete outfit of services to both new-builds and old estates. Rooted in a set of human-centric core values: sincerity, respect and understanding, responsibility, enthusiasm and trust, and acutely attuned to the needs of the local property market, the home-grown company undertakes each project with a personal sense of ownership, providing a sincere and caring service to the community that is from within.

Furoshiki, a traditional Japanese art of wrapping an object with cloth and symbol of sincere service, was the inspiration for the identity design. We used the idea as a metaphor for the dedicated service that Affinity Property Consultants offer. As the different shades of the same colour are used to suggest the effect of wrapping, it symbolises intertwining—an engaging relationship—and various layers of service and communication that the company promises.

Documentation photos:
Doubleshot Studio