the annual nanyang technological university (ntu) entreprenuership and innovation festival is organised by the nanyang technopreneurship centre (ntc) to foster the spirit of entrepreneurialism in the ntu community.
the ability to find or create a new path even when all doors seem to be closed is an important attribute to have as an entrepreneur. challenges and problems may present themselves as possibilities if one simply look at the situation in a different perspective. inspired by mc escher‘s drawings, we developed three illustrated key visuals that play with visual illusion and multiple perspectives to exemplify a world of endless opportunities for the 2016 event.
the sheared effect applied on the typography that gives the letters a sense of being on different planes also echoes this same idea. the use of bright green and pink colours against black background provides a refreshing burst of energy, just like how innovative ideas disrupt the bleak status quo and the mundane.
studio w photography